A modern marketing department, re-imagined for SMEs.
We exist to give scaling businesses the same calibre of marketing leadership enjoyed by larger enterprises — without the overhead.
About The Marketing Department
The Marketing Department was founded on a simple belief: every business deserves access to experienced marketing leadership, regardless of its size.
After more than 18 years working with start-ups, SMEs, multinational organisations and global technology companies, founder Maricka Burke Keogh saw the same challenge time and again. Many growing businesses relied on junior marketers or fragmented agency support, without the strategic direction needed to turn marketing into a real commercial engine.
The Marketing Department was built to change that — giving ambitious organisations the calibre of leadership normally reserved for larger enterprises, delivered on a flexible, fractional basis.
Today we work with B2B, SaaS and technology companies, social enterprises and not-for-profits, and businesses in green energy and construction — helping them build stronger marketing functions, accelerate growth, and make marketing a true driver of commercial performance.
Our approach
Three commitments to every client.
Senior by default
Every engagement is led by experienced practitioners — never delegated to juniors.
Partner-led
We work alongside specialist partners so you get the right capability for each challenge.
Outcome-focused
We measure success in pipeline, revenue and brand equity — not vanity metrics.
Maricka Burke Keogh · Founder
Meet Maricka
Maricka Burke Keogh
Founder & Fractional Marketing Director
Maricka has spent more than 18 years leading marketing for start-ups, SMEs, multinationals and global technology companies, driving growth across Ireland, Europe, the UK and the United States.
She was recognised as one of Ireland's Top 100 CMOs by Business & Finance in both 2020 and 2021, and continues to champion practical, responsible AI adoption through workshops, webinars and thought leadership.
Today she serves as a Fractional Marketing Director, helping ambitious organisations build stronger marketing functions, accelerate growth, and make marketing a true commercial driver.
A team of senior practitioners and trusted partners
Strategists, demand generation experts, MarTech engineers, content leaders and AI specialists — assembled around your specific challenge.